EDITORIAL: Time to celebrate local champions

Published 9:00 am Monday, May 19, 2025

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Support for local shops, farms and services in Franklin and Southampton County is a big deal. Every time we spend $100 at a neighborhood business, approximately $68 stays right here in our community. That’s because those small business owners live and work among us: they hire our neighbors, pay local taxes and offer unique products and services. In fact, small businesses generate two-thirds of all new jobs in America. Put simply, our little bakeries, hardware stores and diners help define this area, “the lifeblood of small towns”. They keep Franklin-Southampton’s economy and character thriving, and their success makes our whole community stronger.

Picture the hometown café that knew your favorite coffee order or the mechanic who stayed late to fix your car. The Tidewater News’ Hometown Choice Awards let us shine a light on those very local heroes. When local businesses thrive, they often sponsor our Little League teams, school fundraisers and charity drives – fostering a sense of community and mutual support. Participating in the Hometown Choice Awards is our way of saying “thank you.” It turns shopping into a celebration. Each nomination is a public pat on the back for the shops and services that contribute to our town’s identity – whether it’s the florist who makes every wedding brighter or the butcher who donates burgers to the fire department.

Now it’s your turn to give back. Nominations for the Hometown Choice Awards are open through June 1. Just visit www.thetidewaternews.com (click on “Contests”) and tell us which local businesses deserve a shout-out. Every nomination you make – whether for Best BBQ, Best Auto Service, or Best Artisan Bakery – shows a business owner that their hard work is appreciated. Remember, supporting these businesses means putting dollars back into our community and celebrating the people who make Franklin-Southampton feel like home. So grab a cup of coffee from a locally owned café, fill out those nomination forms online, and let’s make this year’s Hometown Choice Awards the most heartfelt yet. Keep in mind nominations are limited to Franklin, Southampton County and southern Isle of Wight County.