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Great employees are the backbone of successful businesses. Savvy business owners recognize the important role workers play in helping a business meet its goals, and recruiting and retaining such employees is a high priority for the world’s most successful firms.

According to the recruitment resource Betterteam, 68 percent of human resources professionals report problems filling positions — an increase of 50 percent since 2013. Forbes magazine puts the potential cost of a single bad hire between $25,000 and $50,000. New employees are investments and due diligence should be used to find the right ones. Recruiting top talent may require thinking creatively, and it almost always requires significant effort on the part of the business doing the hiring.

Write a well-crafted job ad

The job advertisement is the first thing jon seekers will see and it will be the initial tool to help whittle down the applicant pool. Use clear job titles that explain the job and be concise; avoid buzzwords like “wizard,” “rock star” or “ninja.”

Candidates tend to skim job descriptions, so avoid wordy phrasing and confusing job roles. Break down responsibilities into job duties, and be sure to mention specific make-or-break skills applicants will need to have. While you still may get some unqualified individuals to apply, you may weed out others with specifics of the job.

Establish a list of traits you want new employees to possess

An applicant’s skills, education and experience are important. However, this should not be the only factor to consider when mulling a potential hire. Seek employees who have the potential for growth and can get along with colleagues and existing and new clients.

Use various job boards to advertise

Many popular job boards, such as Indeed, Monster, LinkedIn, and Glassdoor, offer free advertising for job posters. They are good places to start because they generate lots of traffic. Social media also can work much in the same way as free job boards, according to Workable, a recruitment software company. If you don’t find success with free job boards, you may need to go elsewhere.

Attend job fairs and utilize interns

Building a community connection through local job fairs, networking with alumni organizations, and relationships with universities, trade schools and colleges can provide constant resources for new talent. Plus, applicants may feel more comfortable working for a company that has outreach in the local area.

Follow up on references

It may take time, but it’s important that references are contacted and previous employment is confirmed. Due diligence with a candidate’s references ensures companies get a bigger picture of potential hires, according to Indeed. Ask questions like “What is it like to work with the candidate?” or “What are their biggest strengths and weaknesses?”