Franklin schools rebrand

Published 5:00 pm Friday, October 30, 2020

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Franklin City Public Schools recently rebranded itself with a new logo and website.

According to Superintendent Dr. Tamara Sterling, the division officially switched over to its new look on Oct. 2, but conversations regarding rebranding have been in the works since 2017. Franklin’s School Board authorized $15,000 in funding for the first phase of the rebranding project during an August 2019 work session, according to payment vouchers the Board approved that evening for June of that year. Of that total, the website refresh cost $2,500, another $5,000 went to brand discovery and the remaining $7,500 went toward a communications plan.

“This has been a slow and intentional process,” said Sterling, adding that since the project was approved and paid for in a previous school year, it has had no impact on the current school year’s budget.

The new logo — which depicts a globe and graduation cap atop an open book and the words “accelerate,” “innovate” and “transform” — is intended to reflect the city school division’s “new direction,” focused on “accelerating learning for high scholastic achievement for every student in our division,” Sterling said.

As such, its new website now highlights Franklin High School’s 97.4% graduation rate and that 41% of middle school students are enrolled in high school courses.

“We are still working on adding content for an official launch in Spring 2021,” Sterling said.

And phase two is still to come.

“The website is just the beginning,” Sterling said.