by Mallory Taylor

FORT WORTH, TEXAS
Franklin Southampton Economic Development Inc. has partnered with Buxton to support new retail development in the City of Franklin and Southampton County. Buxton will identify the retailers and restaurants that are most likely to thrive in the area based on consumer analytics and other key performance factors.

“The City of Franklin and Southampton County take a progressive stance on economic development and look forward to welcoming new retailers and restaurants,” said Amanda Jarratt, president and CEO of Franklin Southampton Economic Development. “We are pleased to partner with Buxton on our retail development efforts.”

While retail economic development programs have traditionally relied on basic demographic information, Franklin Southampton Economic Development’s retail attraction program is utilizing consumer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform, SCOUT

, gives city leaders the ability to analyze retail matches, support existing retailers and optimize development decisions.

“Franklin Southampton Economic Development’s commitment to retail development is evident through their investment in market validating analytics,” said Robb Miller, director of sales in Buxton’s city government division. “We look forward to helping the organization achieve its development goals.”

Buxton has worked with more than 700 government entities nationwide to implement retail and tourism development strategies. Clients include: Frederick County, Virginia; North Augusta, South Carolina; Mount Holly, North Carolina; and many others.

MALLORY TAYLOR is the Marketing & Research assistant for Franklin Southampton Economic Development Inc. Contact her at 562-1958 or mtaylor@franklinsouthamptonva.com.