New tourism brand launched

Published 4:56 pm Tuesday, August 11, 2015

Franklin Southampton Economic Development Inc. is excited to announce the launch of the new Franklin-Southampton tourism brand. The rebranding process began in October 2014, and is expected to be completed by the start of January.

Escape to Tradition logo

Escape to Tradition logo

Between now and then you may see the new name (Visit Franklin Southampton VA), tagline (“Escape to Tradition”) and logo used at various events, on marketing materials, social media and more.

For those wondering why the change? This rebranding process was spurred from the need to brand Franklin Southampton as the fun, historic, lively place it truly is. To ensure our rebranding efforts are put to good use we need your help. Please make us aware of your upcoming community events, festivals, gatherings, sales, promotions, etc., which have the potential to bring tourists in to our community. With the support of our community leaders, residents, businesses and organizations the Visit Franklin Southampton brand will have the potential to make a positive impact on our community while coining us as a great place to “Escape to Tradition.”

Lastly, keep your eyes peeled for a brand new, fresh, redesigned tourism website coming in 2016. If you haven’t already “liked” Visit Franklin Southampton VA on Facebook, we encourage you to do so to stay in the loop about all the happenings in Franklin Southampton — so be sure to “like” us by visiting www.facebook/ Instagram users can also “follow” Visit Franklin Southampton VA and use the hashtags #EscapeToTradition and #MoreThanPeanutsAndPineTrees for a chance to see your pictures reposted.

If you have upcoming tourism-geared events, please send the date, time, cost, location and a short summary to to be featured on our website, social media sites, etc.

MALLORY TAYLOR is the marketing and research assistant for Franklin Southampton Economic Development Inc.