Downtowns do not live on periodic store sales and Christmas parades alone. Any group that strives to promote business and cultural activities in such places can tell you that continual work is needed.

Thankfully, the Downtown Franklin Association is just such an organization. For example, with the help of Fred’s Restaurant, the DFA is working toward creating a new tradition – Fat Friday, which takes place tonight. Starting at 7 o’clock, this inaugural event will be a prelude to the popular Mardi Gras that precedes Lent, which is a time for abstinence, penitence and prayer.

As one would expect, there’ll be traditional foods associated with a New Orleans-style, including jambalaya, crayfish, shrimp gumbo and even beignets. Parties need games, and these are included as well. A treasure hunt promises $150 as a cash prize.

Tickets are limited, so call the DFA to find out if there’s still room.

To find out more, call 562-6900 or visit www.downtownfranklinva.org