Food Lion launches program to feed needy children

Published 9:06 am Wednesday, February 23, 2011

FRANKLIN—Cover 3 Football’s Feed the Children Program is participating in the new Food Lion Community Rewards program to earn money to feed needy children.

Anytime someone shops at Food Lion, Cover 3 Football will earn a share of the proceeds based on purchases.

To participate, visit and click on the designated link. Enter your 12-digit MVP card number and Cover 3 Football’s code, 252411. All eligible purchases will help the program earn a share of $1 million to help feed needy children.

All Food Lion brand products will earn a share of the donation for Cover 3 Football’s Feed the Children Program including Healthy Accents, Home 360, Nature’s Place, On the Go Bistro, Smart Option and Taste of Inspirations.

For more information, contact Steph Wood, Cover 3 Football Business Manager, at or 252-532-5525.