Name oF PERSON FEATURED: Luther Reeves

Name of business: Courtland Health Care Center

Street address: 23020 Main St., Courtland, VA 23851

Phone number: (757) 653-0908

Operating hours: 24 hours a day

E-mail address: luther.reeves@mfa.net

Nature of business: Transitional/skilled care and long-term care

Title: Administrator

Year founded: 1988

Number of employees: 120

How’s Business? Business is great. We are contacted daily about bed availability. Our reputation in the community as a caring, quality-driven facility continues to be the key driver for our facility’s success.

One thing you wish everyone knew about your business: We are more than a long-term care provider. Our dedicated skilled unit also provides comprehensive therapy for short-term patients.

Something you offer you won’t find elsewhere: We are the exclusive provider of LifeWorks Rehab. This unique program provides rehabilitation therapy utilizing a recovery map tailored to each patient’s rehabilitation needs. The recovery map, along with individualized goals, helps to facilitate maximum results for the patient.

Advice for young entrepreneurs: Know who your customers are, what their needs are and then meet those needs in a way that exceeds their expectations.

Your first job: Washing military aircraft at Charleston Air Force Base in Charleston, S.C.

Your role model: Zig Ziglar has inspired me to reach beyond any barrier I may face, keep a positive outlook on life and keep God involved in all aspects of my personal and business life. His motivational seminars help me to continually strive to be a better person and to never accept a level of success as the end, but rather the next step in a continual journey.

The key to a successful business: Exceed your customers’ expectations. Remember that it takes all of the people in an organization to succeed and be committed to providing the highest quality of care possible.