Name of Business: Windsor Woodworking Company Inc.

Address: 13120 Old Suffolk Road, Windsor

Phone Number: 757-242-4141

Operating Hours: Monday through Friday 8 a.m. to 4:30 p.m., and Saturdays by appointment

Email Address: windsorwoodworking@hotmail.com

Nature of Business: We manufacture and install custom cabinets and countertops, such as kitchen and bathroom cabinetry, bookcases, mantels, entertainment centers, and laminate and solid surfaces.

Principle Owner/Manager & Title: Jay Williams, co-owner

Year Founded: 1992

Prior Locations: In the town of Windsor, behind what is now Windsor Hardware

Number of Employees: 5

How’s Business? Like most businesses in the construction industry, we felt a slight decrease during the latter part of last year; however, things picked up again in February, and we have been steady ever since. Up until recently, the majority of our work was new construction with some remodeling jobs; however, due to the current housing market our workload has flip-flopped making the majority of our work remodeling and updating current homes. We are thankful to have had such great clients, many of whom with we are working on second or third projects.

One thing you wish everyone knew about your business: We have a combined experience of 100 years and are constantly expanding our knowledge and capabilities to grow with changes in the industry and trends in the marketplace. Our business was built on customer service and good relationships.

Something you offer that a customer won’t find elsewhere: Personalized service. When a customer calls the shop, I am generally the person who answers the phone. I also measure the job, create and design the drawings, and educate customers on the products available and the pros and cons of each in the proposed project. In addition, I take part in and supervise construction and installation of each project. I feel like this is a unique quality, as you don’t find that “one-on-one” customer service much anymore.

Advice to young entrepreneurs: Work hard, set goals and respect others. By working hard you will inevitably achieve smaller short-term goals, which will put you on the right path to achieve long-term goals. It is equally important to respect others, as you are only as good as the name you have created for yourself. By having a positive relationship with others in the community, you will be viewed in a positive light, and people will enjoy working with you.

Your first job: Pulling weeds, cutting corn stalks and washing out the hog houses for Alphin Farms when I was 14.

Your role model (in business or in life generally): My dad, J.R., has taught me the value of hard work and the importance of respecting others. He has a great work ethic and takes a lot of pride in everything he does, not to mention 48 years of experience and knowledge in the cabinet industry that I have been able to learn from.

The key to a successful business is: Realizing that even though you may be self-employed, you are ultimately working for your clients. Your clients have to be happy with you and your work in order for your business to grow. The number of referrals you receive directly reflects the difference between being a good business and being a great business.